It’s nine o’clock on Monday evening and I’m at the supermarket on Singles Night. I’ve read that it’s important to dress well for the occasion so I’m wearing my brand new blue Calvin Klein jeans, white t-shirt, casual Ralph Lauren jacket, and black lace-up Air Max Nikes. Nothing too ostentatious. I’ve got my ‘Product Seduction Decoder’ list, folded, in my jacket pocket for easy reference, and I’m raring to go.